Many people from the DACH region create websites, landing pages, quizzes, and funnels on [Onepage](http://www.onepage.io). We took a close look and analyzed what are the most common design fails when creating a page on our software. Here you will find a clear list of "do's" and "don'ts" for an optimal landing page design, which apply not only to Onepage but also to any other landing page software.

# How to make your LP design a success - avoid these 20 design fails

## 1. Position the elements in the first section in the right relation to each other

![Designmistakes Landing page](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Designmistakes_Landing_page_c1058856ac.png)

In order for your site visitors to have the best possible experience, your landing page design should create a harmonious overall look. To do that, you should avoid certain design fails. You want to use a background photo? Then avoid overlapping. Again, if you have a dark background, opt for a light font.


## 2. Too many full images in one row

![full Images landing page mistake](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/full_Images_landing_page_mistake_04231947a6.png)

Images are important elements that you should use on your site. However, if you place them incorrectly on your landing page, they can quickly become overwhelming (this is especially true for full images). That, of course, would definitely be a design fail. Instead of lining up several full images, place a white section between them, for example.

## 3. Too little contrast in text passages on an image

![right-contrast-picture-lanind-page,png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/right_contrast_picture_lanind_page_png_f2bb0c796d.png)

For a successful landing page design, you should ensure sufficient [contrast](https://en.wikipedia.org/wiki/Contrast_(vision)) between the text and the background image. To achieve this, you can apply an appropriate filter over the image. In Onepage, you can achieve this effect by using the "overlay function". Alternatively, you can choose an image that offers enough contrast right from the start.

## 4. Decide on one style and keep it throughout your landing page design

![04-pic-05.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/04_pic_05_1234ec6ab0.png)

Too many design styles used on one page will make your page look cluttered. Therefore, you should avoid this design fail and choose only one font and one related color group.

Want to learn more about how to build a great landing page? Then check out our blog article on [how to build your own landing page in just 5 steps.](https://onepage.io/de/blog/post/5-schritten-zu-deiner-eigenen-landingpage)

## 5. Too much text in one paragraph

![text landing page-06.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/text_landing_page_06_0df91d5b58.png)

If there's too much text in a narrow section, it's hard for your site's visitor to read. Besides the design aspect of your landing page design not being aesthetically pleasing, too much information at once overwhelms the page visitor. Therefore, it makes sense to reduce the text. Otherwise, there is a risk that it will not be read.

## 6. Too much centered text

![06-pic-07.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/06_pic_07_27dca15b24.png)

As long as it's short sections of text, centering a text makes sense for your landing page design. However, if you have more centered text, it will be difficult for the visitor to read it. For longer sections of text, you can then align the text flush left, for example.

## 7. Too many input fields in the form

![formular-landing-page.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/formular_landing_page_08827674a4.png)

The number of form fields is a tool for you to influence your [conversion rate](https://support.google.com/google-ads/answer/2684489?hl=en). It is a huge design fail to use too many fields. It can "overload " your landing page design. First name/last name, phone, and email should usually be enough.

## 8. Big design fail: A headline that is too small

![08-pic-12.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/08_pic_12_c601bfc85d.png)

For a good landing page design, your headline should be easy to read. Therefore, decide on an appropriately large font size. This is especially true if the headline is short. If the headline is longer, you should use a smaller font size. This makes it easier to read, and you can easily add more design elements.

## 9. Wrong size of CTA buttons

![cta-button-landing-page.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/cta_button_landing_page_6e1786762d.png)

The [call-to-action button](https://en.wikipedia.org/wiki/Call_to_action_(marketing)) is a major contributor to the success of your landing page. If you make it too small, it might get lost in the rest of the landing page design. It's best to use a size that's easy to read and attracts enough attention.

## 10. Disregarding the visual hierarchy

![design-landing-page.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/design_landing_page_32e190062a.png)

In order for your site visitor to be able to orientate themselves as quickly as possible and filter the information for themselves, a certain design hierarchy should be adhered to in your landing page design. This means that the headline is the largest design element and should be larger than the rest of the text. If necessary, this should be followed by a slightly smaller subheading and then the body text in an even smaller font size. This is exactly the order that will work for your landing page design.

## 11. Big design fail: Excessively long and wordy text

![text Landing page.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/text_Landing_page_5e8cbf157e.png)

Too much information often hinders rather than helps the reader. Therefore, limit your text to the essential points and keep it as short and informative as possible. Longer texts should be divided into logically structured sections. Avoid this design fail and refrain from overly long and wordy texts.

For more insider tips on "[How to write convincing landing page copy?](https://onepage.io/de/blog/post/wie-schreibt-man-landingpage-texte-die-ueberzeugen)" check out this blog article.

## 12. Different spacing between text blocks

![Elemente design website.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Elemente_design_website_8c9c7a30e8.png)

If text blocks have the same content weighting, they should also be spaced equally.

For example, if the spacing between the headline and an author's image is too small, it will look like the author is more involved with the headline than the text that follows. Therefore, for an optimal landing page design, you should choose the right spacing.

## 13. Too little space between image and text

![design-mistakes-landing-page.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/design_mistakes_landing_page_4081382c8f.png)

For a great landing page design, the spacing between image and text passages should be the right size. Too little space between image and text can quickly become "constricting". Therefore, make sure there is enough space between these elements and avoid this design fail.

## 14. Uniform text alignment for a great landing page design

![14-pic-19.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/14_pic_19_5ee9f42c3e.png)

The human eye likes symmetry. Therefore, make sure that text passages have the same text alignment.

## 15. Too small icons

![Icons-website.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Icons_website_a5582e0f31.png)

[Icons](https://www.dictionary.com/browse/icon) are great design elements. Therefore, give them an appropriate size. They should be easily recognizable by the visitor and visually fit into the overall picture of your landing page design.

## 16. Omit visual content from your landing page design

![visual content landingpage, png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/visual_content_landingpage_png_e8a64cdce9.png)

Besides great texts, your landing page design also needs visual content in the form of images or videos. Images and videos reinforce the content statements and can better convey emotions. Without visual content, your page can quickly look monotonous and cluttered.

Make sure to check out our blog post on "[10 rules for digital storytelling](https://onepage.io/de/blog/post/die-10-regeln-fuer-digitales-storytelling)".

## 17. Create individual sections too small

![17-pic-23.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/17_pic_23_376e13088f.png)

In a great landing page design, each section should be large enough in size. Sections that are too small are a big design fail because it makes your landing page design look unprofessional. Therefore, you should make sure that each section is about the same size.

## 18. Enormous design fail: Make the CtA button too discreet.

![landing page design mistakes.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/landing_page_design_mistakes_7bbe28e52c.png)

The CtA button significantly contributes to the success of your landing page. Therefore, its design should match the rest of your page, and it should not simply disappear in the background due to a too inconspicuous color.

## 19. Too little space between the headline and the body

![19-pic-25.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/19_pic_25_8f310d9185.png)

To guarantee a consistent landing page design, the distance between the headline and the follow-up text should be sufficiently large. This allows the reader to divide the content into logical paragraphs.

## 20. Using too many dividers on one page

![deviiere landing page design, png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/deviiere_landing_page_design_png_180a618f2b.png)

A well-used divider makes your landing page design look premium. However, if too many dividers are used on a page, the exact opposite will happen. In particular, this is true if the dividers follow each other directly or even if different divider elements are used. Avoid this design fail at all costs.

**If you want to follow our tips 1:1, make sure to quickly [register your Onepage account now](https://onepage.io/auth/login).**

**Since recently, we offer you a FREE account, so you can work with it directly and implement our tips. Build a landing page today and generate more customers and sales for your business.**


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How to make your LP design a success - avoid these 20 design fails

# Create an Online Quiz: How to do it in just 5 easy steps

*All the important steps to create a quiz and use it successfully for your business.*

You want to run a profitable business? Then leads are indispensable for you. [A lead](https://en.wikipedia.org/wiki/Lead_generation) describes a potential buyer who is interested in your company or service.

In the marketing field, there are many promising ideas to generate leads. As a business owner, you can't avoid looking into these strategies and trying out new methods. One effective option for lead generation is quizzes.

**Why should you create a quiz?**

Almost every internet user has most likely participated in an online quiz at some point. As a user, the "playful character" encourages you to take the quiz. For the corporate side, quizzes mean a particularly creative form of lead generation. Especially on your website or [landing page](https://onepage.io/de/blog/post/worauf-es-bei-einer-landingpage-fuer-unternehmen), integrated quizzes are very efficient.

Why is that? Quizzes make it possible to interactively lead the prospect to the contact form in an unbiased way. **In this article, we'll show you exactly how to do that and how best to create quizzes, with 5 practical tips.** We will also go into the best tips for creating quizzes on our [Onepage](http://www.onepage.io) software.

![Online Fitness Quiz .png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Online_Fitness_Quiz_7021180d67.png)


## 1st Relevance

How to create a great quiz? One key element is relevance. Your quiz can be as good as it is. If it's not relevant to your target audience, they won't take it. The best way is to create a quiz and make it thematically relevant to your business. Always keep in mind the question, "what value can I add to my target audience?".

For example, if you are a provider of high-quality fitted kitchens, it would be a good idea to create a quiz on the topic of fitted kitchens. Possible questions could be "What is your favorite style of the kitchen" or "What does the color of your kitchen say about your personality". There's no limit to your creativity, as long as it's relevant to your target audience.

![Recruiting-HR-Quiz.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Recruiting_HR_Quiz_2fdfd0e0a2.png)


## 2nd The structure

After you've determined a relevant topic, it's time to start creating. This can vary, of course.

In general, a quiz consists of these three steps:

**#1 The cover sheet:** When creating a quiz, the cover page acts as an "eye-catcher" and should encourage your website visitors to take the quiz. So it's important to choose a captivating headline and arouse curiosity in the reader. For this, you can choose an image or a provocative question, for example. To create a great quiz, you also need a [call-to-action button](https://en.wikipedia.org/wiki/Call_to_action_(marketing)). This button signals the visitor that he can start with the quiz. When formulating it, you should make sure that the button text is short and simple. For example: "Start now" or "Click here to apply".

![Create Quiz online design.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Create_Quiz_online_design_c061f0f969.png)

**#2 The questions:** After the user has chosen to start the quiz, they now get to the "actual content". When you create a quiz online, you can place your questions here one after the other and give the user answer options. You can choose as many questions/elements as you need. However, it is recommended not to keep a quiz too long. Otherwise, there is a risk that the participant will lose interest and simply drop out. It is therefore advisable not to use more than 10 elements/questions.

**#3 Contact form:** To create a great quiz, the user must fill out a contact form at the end. There they enter their data. There you can ask for all the relevant data that you think is important. Usually, the name, address, email, and phone number are sufficient. Then the user clicks on a button with "Submit data".

If you create a quiz online, you can end it with a thank you page. At this point, you can thank the user for participating and tell them what happens afterward. For example: "Thank you very much for your participation. We will be in touch with you as soon as possible."

![Thank You page Quiz .png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Thank_You_page_Quiz_ede8bbc4d9.png)

Want to know not only how to create a great quiz but also how to write compelling landing page copy? Then be sure to read our [blog article](https://onepage.io/de/blog/post/wie-schreibt-man-landingpage-texte-die-ueberzeugen) on the topic.

## 3rd Create a great quiz: Go for variety

Do you want to increase the engagement of your quiz participants? Then it's important not to keep the quiz too monotonous. This can be achieved by choosing varied questions and question types.

![Quiz online selber erstellen Einstellungen.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Quiz_online_selber_erstellen_Einstellungen_e2cfdc837c.png)

When creating a quiz, questions can basically be formulated according to the same pattern:

1. Meaningful headline or question that encourages participation.
2. Subheading that describes a working instruction.
3. Answer options.

For the question types, you have different choices for the display. For example, in Onepage, you can choose from the following options:

- List
- Tabs
- Slogan
- Map
- Dropdown list

You can also specify how the content is displayed. So, whether you want to add an image, an emoji, or a simple bulleted list to each answer choice. Creating an exciting quiz can be quite simple. Through the interactive elements, you can evoke emotions from the user and motivate them to continue.

Want to create a great quiz? Then choose different elements to keep it exciting. Of course, you don't have to use a different element for every question - otherwise, it can quickly look cluttered.

## 4th The design

![Quiz Design settings.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Quiz_Design_settings_2a78c113c0.png)

You want to create a quiz that "catches everyone's eye"? Then you should pay attention to a good design. You can do this by creating a quiz and designing it in your brand's colors. In the end, the design should reflect your product or service.

When creating a quiz, it is recommended to use only one font. If it fits, you can also work with two different fonts. But there should not be more. Otherwise, the design will look cluttered and unprofessional. Pay attention to these design tips, and you will create a great quiz.

**How to find the right color for your quiz or website?**

Choosing the right color combination is not always easy. The colors should definitely match the company. Moreover, the chosen colors should not reduce the readability of the texts.

To create a great quiz and choose the right colors, you can think about what effect you want to achieve? Based on the answer, you can choose a suitable shade. In the field of psychology, there are findings that show how [each color creates a certain effect](https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/) and can help trigger certain feelings and actions.

It is also important to analyze your target audience. How old are the visitors to your site? Are they more likely to be men or women? Depending on age, gender, and cultural background, other color associations play a crucial role.

Want to create a great quiz? Make sure to use images and videos. Images and videos evoke emotions in the participant. This not only fosters customer relations, but, more importantly, ensures that you get leads in the end. The pictures should be professionally taken. Ideally, you should use real pictures of yourself and your company. Otherwise, image databases are a great alternative. For example, Onepage has the huge Unsplash library integrated.

Are you also interested in how to generate more sales through digital storytelling? Then be sure to read our [blog article](https://onepage.io/de/blog/post/die-10-regeln-fuer-digitales-storytelling) on the topic.

## 5th Creating successful online quizzes: Encourage sharing

![Email Quiz Newsletter.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Email_Quiz_Newsletter_b9df075d77.png)

You've already done the hardest part of quiz creation - now all you need are the leads! Now that you've created your quiz and it's online, be sure to draw attention to it. The faster you can be happy about the leads.

You have several options to do this:

- Share the link from your quiz on your social media channels.
- Draw attention to it in your next newsletter
- Report about it in your blog post and link to the quiz/site.
- Run an ad where the target link is the quiz
- Ask your followers to share your quiz

Your quiz should now get the attention you want pretty soon. The leads generated from it usually end up in a lead list. At Onepage, we offer you an integrated [CRM tool](https://www.usnews.com/360-reviews/business/crm/what-is-crm) for this. There you can quickly and easily access your leads, and then you just have to contact them.

Another important step is to ask for feedback. Ask friends, family, customers, or people who have already taken the quiz for their opinion. This is the only way you can get better. If necessary, you can then revise it or create another quiz directly.

Now that you have learned everything important: Have fun creating your quiz! Get started right away: At Onepage, you can register an account for free and create your own quiz.

**[>> Click here now and create your FREE Onepage Account](http://www.onepage.io/auth/registration)**

**Onepage 2.0 is 3x faster, offering you more flexibility in the design as well as over 40 new templates to get you started quickly and easily. Onepage is the #1 website builder, landing page builder, and funnel/quiz builder in the German-speaking market.**

**Don't miss it! Start using Onepage for yourself and your business**

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Create an Online Quiz: How to do it in just 5 easy steps

# Create great freebies in just 5 simple steps

*Get more customers through freebies*

Freebies are a profitable online marketing tool. Entrepreneurs use them to generate new leads quickly and easily. A freebie is a (digital) giveaway. As an entrepreneur, you offer a sample of your product for free and receive the email address in return.

And as we all know, freebies are gladly accepted by consumers.

The idea is by no means new. Many will be familiar with free food samples, for example, as they are offered in supermarkets or at the bakery.

**Why freebies are important for your website**

Imagine the following scenario: You run a business in a great downtown location, many customers pass by every day and look attentively at your products. You notice that they are interested in your products - but you just stand there and do nothing. The potential customers leave your store WITHOUT having bought anything. Your chance to make a sale is over. This is exactly what happens on your website if you don't offer a freebie.

Customers visit your website, are basically interested, but you don't offer them enough reasons to stay and finally buy. This is exactly where the freebie comes into play. The free giveaway gets your website visitors to leave you their contact information in exchange for the gift. Then you have the chance to win these leads as customers with successful [email marketing.](https://en.wikipedia.org/wiki/Email_marketing)

Likewise you strengthen the confidence to your customers by a Freebie. According to the motto "you can test my product for free and convince yourself of the quality". This principle also ensures that customers are willing to buy your products at a later date at full price.

In this article, we'll show you how to create great freebies and gain new leads for your site as a result.

## 1. Define your target audience

![target group audience .png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/target_group_audience_bd858f1f99.png)

If you've already read several of our blog articles, you'll probably already know how important this step is. And yes, it is necessary to define your [target audience](https://en.wikipedia.org/wiki/Target_audience) before any marketing campaign. So also before you want to create a freebie for your site.

Think about who your target audience is. What does your typical site visitor look like? What are their needs? Why might a freebie be relevant to them? What are their pains and desires?

Once you've created an accurate target group analysis, you can then much better define which freebies you should offer them. So the analysis is largely responsible for the success of the campaign.

A freebie does not have to solve all the problems of your target group, but only the most relevant/urgent problem. Of course, you have the option to create multiple freebies that solve different problems.

## 2. Set freebie format

![Create freebie ideas.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Create_freebie_ideas_7bb9f1642f.png)

The good news first: Basically, you are free to decide what kind of freebies you want to offer. There is no "right" or "wrong" here.

**Which format is right for your customers?**

Your target group analysis can now help you decide.

Here's a quick example: Your target group consists mainly of mothers who want to start a business as a sideline. For them, a time-consuming and long educational video would not be the best idea. Instead, a free podcast or a short get-to-know-you session would probably be better for them.

Another approach is to go after your own talents. You're good at writing? Then an [e-book](https://de.wikipedia.org/wiki/E-Book) or checklist that matches the topic would definitely be a great idea. Freebies should be fun and add value. If you're already having fun and passionate about creating them, your customers will notice.

### 15 Freebie Ideas:

**1. Template:** Design a template for a page, social media post or graphic.

**2. Instructions:** You can write tutorials on any topic. For example, a tutorial to create a great landing page on Onepage.

**3. Tutorial video:** In an instructional video, you can go into detail about a topic of your choice.

**4. Audio file:** For those who prefer to listen instead of read, an audio file is a great solution.

**5. Podcast:** Podcasts are currently in vogue. You can go into detail about any topic that's important to you there.

**6. Quiz:** Create a quiz and offer your customers great added value with it. For example, a quiz on the topic of "business analysis". You can find suitable templates on [Onepage](https://onepage.io/de/auth/registration).

**7. Webinar:** Webinars take place at a predetermined time. You can use them to promote your products/services.

**8. E-book:** Free books are a great way to share expertise on a specific topic with your community. Alternatively, you can offer just one chapter for free as a freebie excerpt.

**9. Challenge:** With a challenge, you can keep your target audience engaged. For example, challenge your followers to eat healthy for 30 days.

**10. Coupon/Discount:** Give your customers a discount on your products or issue a voucher for your service.

**11. Sweepstakes:** Give away your product on your page or social media channels.

**12. Checklist:** If you're a business coach, for example, you can provide a checklist of what it takes to start your own business.

**13. Recordings:** Offer free recordings of your webinars or courses.

**14. Free course:** A free workshop or course is an effective way to build customer loyalty.

**15. Tip List:** Also a good working idea is listing your best tips on a particular topic.

## 3. The content of your freebie

![freebie content .png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/freebie_content_c96441ea05.png)

You've now already got the most important part behind you - namely, you know what kind of freebie you want to offer your target audience. Now it's time to get down to the nitty gritty. When designing a freebie, it's advisable to keep a few aspects in mind. These include:

### The title:

The title of your freebie plays a crucial role. This is because it should make the reader curious and motivate them to open/download your freebie. Therefore, the title is of great importance.

The reader should already recognize from the title what kind of freebie it is and what benefit is hidden behind it. At the same time, tension should be built up. At this point, our blog article "[How to write convincing landing page texts?](https://onepage.io/de/blog/post/wie-schreibt-man-landingpage-texte-die-ueberzeugen)" can help you. There we show you in more detail how you can formulate convincing texts and headlines.

### Visuals:

Visuals can give you an important advantage! Just like the headline, the visuals ensure that your freebie attracts the necessary attention. Therefore, the visuals should be attractively designed and adapted to your company.

Choose a modern layout and your corporate colors. And very important: Place your logo/company name clearly visible on your freebie.

### Expertise:

When designing the content of your freebie, it's important to convey expertise to your target audience.

By being an expert, you build trust with the reader. This leads to the reader buying your paid products later on.

**How can you convey expertise?** One simple way to convey expertise is to use data, facts ,and figures. For example, include an appropriate graph or current figures. You can also include a quote from another expert in the field - their status will then "rub off" on you.

### Solution-oriented:

A good freebie always provides a solution. Users are only interested in your products because they are looking for a solution to their problem.

For example, if you are a business coach, your customers are probably looking for a solution to generate more sales or customers. They're hoping you'll provide a solution to that very problem. Therefore, you should always offer a solution in your freebie. Only in this way will your freebie have the appropriate added value that will sufficiently strengthen customer loyalty.

## 4. How does your freebie reach your target group?

![form to get freebie .png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/form_to_get_freebie_4ab3342ae2.png)

Once your freebie is ready, all that remains is for your target audience to become aware of your new offer.

### 1. Promote freebie on your own site

A simple but effective way is to promote your freebie on your site.

On your site you can place your free product on different sections. Especially suitable are the header, the menu bar or the footer. In these places, your readers will be able to perceive the freebie particularly easily. But you also have other options to draw attention to your free product!

### 2. Create your own landing page

Create your own landing page to draw attention to your free product and present it appropriately. On the landing page you have the space to describe your freebie with appropriate texts and images and generate leads. The CTA buttons guide your readers to the desired call to action - e.g. "Download free e-book now". The big advantage of the landing page is that you can generate leads for your freebies very effectively here.

**Tip:** For this topic, the following of our blog articles can help you:

- ["Your own landing page in just 5 steps".](https://onepage.io/de/blog/post/5-schritten-zu-deiner-eigenen-landingpage)
- ["What matters (and what doesn't) in a landing page for businesses".](https://onepage.io/de/blog/post/worauf-es-bei-einer-landingpage-fuer-unternehmen)

### 3. Promote landing page/ freebies

The next step is to promote your landing page. You have several options for this, which you can also combine with each other:

- Place ads on social media channels
- Write a newsletter and promote your freebie
- Write a blog article and draw attention to your free product

### 4. Performance review

The last step to create really successful freebies is to measure their success.

It is advisable to make your results measurable and scale them. Based on the data, you can see how relevant your freebie is to your target audience and if you need to optimize it. After all, the goal is to attract new customers and ultimately increase your sales.

Once you have created a successful freebie, you can create as many freebies as you like. However, it is advisable not to create more than one freebie per target group. Otherwise, you run the risk of your paid products not getting enough attention.

Now it's your turn!

Now you have learned all the important steps to create great freebies.

One way to create your own page/landing page for free and draw attention to your freebie is with Onepage. You can register an account with Onepage absolutely free of charge.

**[>> Click here now and register your FREE Onepage account!](https://onepage.io/auth/registration)**

**We would love to welcome you to the Onepage family!**

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Create great freebies in just 5 simple steps

# Legally compliant website: Watch out for these 5 risks

Nowadays, a good website is simply part of a business. However, a lot of rules have to be observed in order to operate a legally compliant site on the Internet. Those who do not adhere to these rules must expect a warning. In the worst case, the matter can become very expensive.

Therefore, it is even more important that you invest the time today and deal with the issue. It is often only small things that your site needs to comply with legal standards.

Whether you're just starting to build your own landing page/website or want to review your existing site for legal compliance, we'll show you 5 important risks to consider in this article to make sure your site is legally compliant.

## Risk #1: GTC

[General terms and conditions (GTC)](https://www.americanbar.org/groups/business_law/safeselling/terms/) are pre-formulated contractual terms and conditions that one business party provides to the other when concluding a contract. Only with the right terms and conditions can you minimize liability and prevent legal disputes with customers.

**Is there an obligation to include general terms and conditions?**

Basically, there is no obligation to use terms and conditions on your site. This is due to the general freedom of contract, which states that the use of GTC is in the interest of the user. Nevertheless, there is a general duty to provide information, which is most easily fulfilled by stating GTC.

If you choose not to include GTC on your site, the legal regulations of the BGB apply.

**What should be included in the GTC?**

In the GTC, information is given about general terms and conditions. This includes, for example:

- The return conditions
- The shipping costs
- Limitation of Liability
- Deadlines
- Cancellation policy
- The subject matter of the contract

There is no special obligation to specify certain contents in the GTC. Therefore, they are not mandatory for a legally compliant website. However, the points listed above have proven themselves in practice. You should check individually for your business which content aspects make sense.

**Attention when copying others' terms and conditions!**

Designing a legally compliant website can often be annoying and time-consuming. Many website operators want to shorten this process and therefore simply copy terms and conditions from other online stores. However, that's exactly what you shouldn't do! The operator of the other site can take legal action against you and send you a warning. Likewise, you cannot be sure whether the texts used there are actually legally compliant or even fit your business.

![general terms website template.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/general_terms_website_template_426fa11b13.png)


## Risk #2: Imprint

In contrast to the terms and conditions just listed, there is an obligation to provide an [imprint](https://www.iubenda.com/en/help/7816-impressum-what-is-it-and-when-is-it-needed) in Germany. The legislator has introduced this so that Internet users know who is behind the company. The consumer should therefore receive additional security through the imprint obligation.

This obligation applies to almost all operators of Internet sites. In general, it can be said that all operators of websites that pursue a business purpose with their site must provide an imprint. So as soon as you want to earn money with your landing page, you must provide an imprint on your page.

**What must be included in an imprint?**

An imprint must meet certain minimum requirements. This means that your imprint should contain the following points:

- Name (first and last name and, in the case of legal entities, the company name and first and last name of the authorized representative)
- The legal form (only for legal entities)
- The complete address
- A contact option where the company (i.e., you) can be reached quickly (usually this is e-mail and telephone number)
- If available: Sales tax details and the registration number

In addition to these basic mandatory details, there are additional mandatory details that apply to specific areas of activity.

If the imprint is missing on your site, the legislator reserves the right to impose heavy fines. In order to operate a legally compliant website, you should therefore provide an imprint in any case.

The imprint should be clearly visible to the user on your page/landing page and be identified with the name "Imprint". With many providers, you can find and call up the imprint via a corresponding link. You can also use this option to make your page legally compliant.

On [Onepage](https://onepage.io/), you can find templates for an imprint page.

![Imprint Website template.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Imprint_Website_template_10a78b52b1.png)

Tip: On our homepage, you can also read other helpful blog articles about landing pages and websites. [Click here to discover our other blog articles!](https://onepage.io/de/blog)

## Risk #3: Privacy policy

Just like with the imprint, website operators are required to provide a [privacy policy.](https://en.wikipedia.org/wiki/Privacy_policy) For a legally compliant website, you need a privacy policy. Accordingly, users must be informed at the outset about what data is collected from them and processed.

The privacy policy must be visibly placed on the page for the user. To do this, you can simply provide a link again and indicate this recognizably under "Privacy" or "Privacy Policy".

![Data protection Website template.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Data_protection_Website_template_1a54a1f827.png)

**In general, a privacy policy should answer the following questions:**

- What personal data is collected?
- What happens with the collected data?
- For what reason is the data collected?
- Will this data be shared?
- Does cross-border data traffic take place?
- What protective measures are taken for the security of the data?

As the owner of a website, you must also inform the user who is responsible for processing the personal data. If you are the controller of a legally compliant site, you must include your contact information.

**Use a cookie banner**

It is very important that you obtain consent from your site visitors regarding the use of cookies when they first open your website. This is especially easy with a cookie/GDPR banner.

In the cookie banner, you should list exactly which data is used for what and whether the data is further processed.

![Cookie banner onepage website software.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Cookie_banner_onepage_website_software_60dad1bb9f.png)

**In short:** whenever you collect data on your site through marketing, third-party, or tracking cookies and process and evaluate them, you must use a cookie banner.

On Onepage, you can easily activate the cookie banner in the page settings with just one mouse click. The cookie banner is GDPR compliant and therefore legally compliant. This feature is available from the Business license up.

## Risk #4: The content on your page

It goes without saying that you need to fill your page with "life". For this, you need texts about your company, images, and maybe even videos. But this is also where a big risk lies.

Creating your own landing page can take a lot of time. Many users want to take a shortcut and therefore copy texts and photos from other websites and simply paste them on their own page.

But it's exactly this convenience that could be very expensive for you later on and lead to a warning letter. Because with pictures, videos and texts, you need the copyrights or rights of use to be allowed to use them on your page. Only the author decides whether and who may use his content. Only when you are in possession of these rights is your site legally compliant.

**Which images can you use on your site to keep it legally compliant?**

Fortunately, you have plenty of other options for using content on your site. The simplest option is to produce the content yourself. This means that you simply create the images and texts yourself or hire someone to do it for you.

For example, if you hire a photographer to take pictures of your company, the contract will state that the rights of use are assigned to you. You should definitely pay attention to this detail.

Another legally compliant option is to use one of the numerous image platforms on the Internet. Under certain conditions, you may use the images and videos shown there without a license. It's best to find out directly from the respective platform under which conditions you may use the images.

![Library content website .png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Library_content_website_212d6e6e8f.png)

On Onepage, you have the possibility to use images from the huge Unsplash photo database royalty-free.


## Risk #5: Quotations

Generally, it's up to you to decide whether or not to include prices on your page. However, if you advertise prices on your site, you are obliged to indicate the gross final price. Final price means that all additional costs and VAT are already included. This is very important for a legally compliant website.

This regulation applies if you sell your goods to consumers in the sense of §13 German Civil Code (i.e., to natural persons). In the B2B sector, however, this obligation does not apply. However, you must ensure that your products are sold exclusively to resellers.

**Furthermore, you should pay attention to the following points regarding prices:**

- Indicate the value-added tax included (incl. 19% VAT).
- Show clearly if shipping costs are added (e.g., free shipping or 2,99 Euro shipping within Germany)
- Indicate basic price (this only applies to certain product groups)
- Indicate the currency after the price (2,99 **Euro**)
- The price must be easily readable and recognizable

**In these cases, you have to indicate a basic price**

The indication of the basic price is relevant for you if you offer products according to the following units: Length, weight, volume, or area. If this applies to your products, you should deal with the topic of a legally compliant website.

![price law website .png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/price_law_website_06e8d20b3a.png)


**Conclusion**

In order to operate a legally compliant site, you need to consider a few points. Use our tips today to make your site legally compliant!

On Onepage, we offer you many tools for this. For example, you can find templates for the imprint, the privacy policy, or you can use our legally compliant cookie banner from the business license on.

**[Sign up now for free and register a Onepage account!](https://onepage.io/auth/registration)**

Onepage 2.0 is 3x faster, offering you more flexibility in the design as well as over 40 new templates to get you started quickly and easily. Onepage is the #1 website builder, landing page builder, and funnel/quiz builder in the German-speaking market.

**We look forward to welcoming you to the Onepage family!**

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Legally compliant website: Watch out for these 5 risks

# How to win new customers: 3 simple steps to gain more customers

*"No customers, no business!"*

Arguably, the most important task of any business is to acquire new customers and retain them. This is not an easy task but an often rather lengthy process. SMEs, in particular, have little time in their day-to-day work to deal with new sales channels and quickly feel overwhelmed in the face of constantly new and complicated methods.

The Internet has a decisive role to play here. The company's own website or landing page acts as a "shop window" for the company and offers exciting opportunities to attract new customers. There are many promising ways to acquire new customers - but be careful! Because not every method is suitable for every business.

**But how do you succeed in acquiring new customers?**

In this blog article, we'll show you how to acquire new customers by following just 3 simple steps. After reading this article, you will be able to put our tips directly into practice. We wish you much success!

## 1st Step: Define your target audience

![target group Zielgruppe im Marketing.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/target_group_Zielgruppe_im_Marketing_910acf3488.png)

For a successful acquisition of new customers, you should start with the most important basis: your target audience. Only if you have analyzed your target audience the further measures will be successful.

Therefore, think about who your target audience is. For whom is your offer relevant? As an aid, you can create a so-called [buyer persona.](https://en.wikipedia.org/wiki/Persona_(user_experience)) This is a profile of a person who represents your target audience.

The following example shows you what a buyer persona can look like to ensure that the acquisition of new customers works.

(In this example, we are a supplier of firefighting equipment):

***Lukas (Purchaser):** Lukas works in an international industrial company and is constantly looking for partners for various purposes. Also, fire fighting equipment.*

***Lukas' main goal is**... to negotiate a perfect value for money with each partner and, in the end, get the best deal for his company.*

***Lukas wants**... to be flexible with pay, to be able to communicate in German as some of his bosses are German speakers, and wants to be promoted if he gets a good deal.*

***Lukas' doubts are**... whether the partner company has the necessary certificates and approvals. He is also a little afraid of managing large and urgent orders properly.*

For successful new customer acquisition, the easiest way to define your target audience is to ask them. Look at your customer's database. Try searching for them on Facebook or Instagram or simply Googling them. This way, you will find out quite a bit about your target audience. Now you can start creating your buyer persona based on this info. An important step towards acquiring new customers is done.

For successful new customer acquisition, you should then use your buyer persona to address the persona's previously elaborated goals, doubts, and wishes in your offer. Let's stay with our previous example, Lukas.

**For successful new customer acquisition, your [landing page/website](https://onepage.io/de/blog/post/5-schritten-zu-deiner-eigenen-landingpage) should answer the following questions:**

- Are you an individual entrepreneur or a company (tell something about your background and expertise) so Lukas knows you can take care of him well
- What exactly do you offer (fire equipment), and what makes your offering better than the competition
- Seals of approval and certificates so that Lukas knows that you are a serious partner
- Payment conditions (Can Lukas keep the payment terms flexible with you?)
- Which negotiation languages are possible (Lukas is looking for someone who speaks German)

Learn here: ["How to write compelling website copy".](https://onepage.io/de/blog/post/wie-schreibt-man-landingpage-texte-die-ueberzeugen)

## 2nd Step: Determine suitable measures and sales channels for your new customer acquisition

![Kunden gewinnen B2B.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Kunden_gewinnen_B2_B_bb4ac8070d.png)

We are now one step closer to successfully acquiring new customers. Now that you know your target audience, you can determine suitable sales channels and measures.

These include, for example:

- Telephone acquisition
- Search engine advertising
- Advertisements
- Trade fairs and events
- Webinars
- Social media marketing
- Email marketing/ newsletter
- Landing page
- …

As an entrepreneur, you can use different sales channels to sell your product/service. For new customer acquisition, you can choose between [direct and indirect sales channels](https://simplicable.com/new/sales-channels).

**What are direct sales channels?**

In a direct sales channel, the company itself sells its goods. This can happen, for example, through its own online store, a landing page, or quite classically through a dedicated sales team.

**What are indirect sales channels?**

In an indirect sales channel, on the other hand, sales agents are used to acquire new customers. In other words, an instance is inserted between the company and the end customer. An example of this would be sales representatives. Structured sales are also a possible option.

**What other factors you should take into account when acquiring new customers...**

In addition to analyzing the target audience, you need to consider other factors to ensure that new customer acquisition is successful. These include:

- The costs: Every distribution channel comes with certain costs when acquiring new customers.
- Market conditions: Is there enough demand for the product you want to offer? Which distribution channels are "fashionable" and frequently used?
- "Does the distribution channel fit my product?" - You should also consider this question in your deliberations. After all, this is about seriousness and how the customer perceives you and your brand.

Based on the selected sales strategy, you can now determine suitable measures for your customer acquisition.

**Example:** You decide to sell your products via your own online store. Then these could be suitable measures for you:

- Acquiring new customers through email marketing
- Place advertisements
- Use [influencers](https://en.wikipedia.org/wiki/Influencer_marketing) as sales channels
- Use your own social media channels for advertising purposes
- Present your product at current trade shows

## 3rd Step: Determine content

![Content Marketing Formate.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Content_Marketing_Formate_3cd227e88f.png)

Now you have defined your target audience and determined suitable measures. But what should you tell them? What is your USP? What content can you use to convince your target audience?

To do this, it's important to address your target audience appropriately and provide high-quality content. Have you ever thought about your corporate design?

**For efficient customer acquisition, you should consider these points in your content:**

**Consistent language style:** You should establish a consistent language style for your business. This includes aspects such as the tone, the structure of the text, the spelling of certain words, or the personal address (you/they).

The language style regulates how your company appears internally and externally. It makes sense to adapt the language style to your target audience. For example, if you want to reach a young target audience, you should choose a more casual language style.

**Appropriate content format:** When acquiring new customers, you can choose between different formats to share your message with your potential customers.

Here is a brief overview of the most common content formats:

- Videos, Reels, Stories
- Pictures
- Text content
- Graphics
- Webinars
- Audio content (e.g., podcasts)

**Selecting appropriate channels:** Think about which channels are best suited for new customer acquisition in your company.

Here is a small overview of possible channels:

- Social media channels (Facebook, LinkedIn, Instagram, YouTube).
- Newsletter
- Company website

**Posting frequency:** To ensure that new customer acquisition is also successful, you should look at posting frequencies. On each platform, different posting times and intervals are ideal for reaching your target audience.

**Determine topics and content:** This part is extremely important. After all, the content must be relevant in order for the customer acquisition to work. To determine relevant topics, you can use your created persona as a guide.

**Example:** You're a fitness coach, and you've found out that your target audience has trouble losing weight. Then you could create posts on the following topics:

- A post on "3 easy tips to lose weight successfully".
- A YouTube video where you show foods that help lose weight
- A story where you show how to lose weight faster

You can find more ideas here: [Storytelling: The 10 most important rules".](https://onepage.io/de/blog/post/die-10-regeln-fuer-digitales-storytelling)

Measuring success: After you have implemented all the points, you should carry out a success measurement at regular intervals. This is very important for successful customer acquisition.

Check how your content is received by your target audience. How often do people interact with your posts? How many responses do you get? What kind of posts get the most likes and comments? You can use all of these indicators as metrics. Then, based on that, you can decide if you need to revise your content.

It's your turn!

Now we've given you 3 helpful steps to successfully acquire new customers.

**[If you want to follow our tips 1:1, make sure to quickly register your Onepage account now.](https://onepage.io/auth/registration)**

**Since recently, we have been offering FREE accounts, so you can directly work with it and implement our tips. Build a landing page today and generate more customers and sales for your business.**

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How to win new customers: 3 simple steps to gain more customers

# E-Mail-Marketing: How to create a newsletter and attract more customers to your site.

*How to build a mailing list and create your newsletter so that it doesn't end up in the spam folder.*

Newsletters are universal marketing tools. If you run a landing page or an online store, you won't be able to avoid dealing with this topic. Leads for newsletters usually come directly from your site: Users click on the [CTA button](https://en.wikipedia.org/wiki/Call_to_action_(marketing)) or leave their contact details. That way you have the chance to contact them. You can use newsletters to promote your goods or services or to inform your potential customers about important topics.

Creating a newsletter can be useful for various purposes. But it's only really effective if you cater to the needs of your target audience and address them with relevant content. In this article we will show you how to create your own email newsletter that will lead to more traffic and sales on your site.

First of all, an important piece of information: Email marketing is not just a mere mailing list, but an effective way to communicate with your customers. Newsletters are very similar to content marketing. There, too, the aim is to provide the reader with useful and appropriate information. By actively signing up to receive newsletters, your site visitors are showing interest in your products. It is therefore important to proceed in a sensitive manner and to find the right balance between advertising and benefits.

Good email marketing can help you achieve your goals. For example, you can attract new customers, retain existing customers or reactivate "old" leads.

## Step 1: Collect email addresses

![form book appointment website.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/form_book_appointment_website_0681395f21.png)

If you want to create a newsletter, you can acquire subscribers for your newsletter both on- and offline. A classic offline example would be asking your in-store customers to leave you their email addresses.

**Below, we'll focus primarily on how to build your subscriber list online:**

- Place a simple sign-up form on your site. Briefly describe in 1-2 sentences that the user will receive regular newsletters after signing up.

- If the newsletter is an important email marketing component of your product, you should dedicate a whole page to it. For example, you can create a [landing page](https://en.wikipedia.org/wiki/Landing_page) and promote the newsletter there. Tell the user what the benefit is for him when he subscribes to your newsletter.

**How can you convince people to sign up for your newsletter?**

If you want to convince people to sign up for your newsletter, you need good copywriting. Click here to go directly to our blog post "[How to write persuasive website copy](https://onepage.io/de/blog/post/wie-schreibt-man-landingpage-texte-die-ueberzeugen)". There we go into more detail on the topic.

Generally speaking, you need to offer your users added value. For this, you can ask yourself what benefit your site visitors will have when they sign up for your newsletter?

**Create newsletter: more tips for more signups:**

- Offer a promo code that users receive in exchange for signing up for your newsletter.

- Set up an [ad campaign](https://en.wikipedia.org/wiki/Advertising_campaign) on Facebook or Instagram to generate leads

- Give away a freebie after a successful newsletter signup

## Step 2: The content of your email

![email newsletter copy.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/email_newsletter_copy_3793a56920.png)

You've already done the exhausting part of creating a successful newsletter. You have the most important thing: the leads. Now you can move on to creating the newsletter.

To determine what content your newsletter should have, you first need to look at your target audience. Who is your target audience and what kind of content has added value for them? What stimulus is needed now to get them to buy your product? You should be thorough here. For example, you can analyze previous customers.

After this important step is done, it's time to create the content for your newsletter.

### 10 general content ideas to create a newsletter:

1. News about your products or services (sales, promotions, new products).
2. Updates on events and trade shows you're attending or inviting your customers to attend
3. Show a behind-the-scenes look at your business to build trust
4. Ask for feedback on your product
5. Inform about the latest blog post on your site
6. Show product reviews
7. Create a quiz about your product (quiz template can be found on [Onepage](http://www.onepage.io/))
8. Write about frequently asked questions and give direct answers to them
9. Show the face behind the brand
10. Give practical tips about your product

**Notes on the content of your mail:**

When you create a newsletter, it should ideally consist of more than just text. To engage readers, you should include images, CTA buttons or even videos. This strengthens the involvement.

CTA buttons in particular make it possible for users to be led directly to the action you want them to take. You save your readers valuable time. As a rule, you can also place a link behind images. For example, if you introduce your new product in the newsletter with a matching product image, the user only has to click on the image and is taken directly to the product page.

### How is a newsletter structured?

- Personal greeting
- Introductory text
- Main body
- Call to action
- Concluding greeting
- Footer

This order can vary, of course. It is only meant to serve as a guide to help you create a newsletter as easily as possible.


## Step 3: The subject line of your email

![email newsletter how to write a headline.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/email_newsletter_how_to_write_a_headline_997f648131.png)

You should pay close attention to the subject line in email marketing. Here's what often happens: You get down to work and want to create a newsletter, make an effort and the mail ends up in the spam folder for your potential customers.

The subject line is often the deciding factor in whether a mail is marked as spam or not.

**8 tips for writing a good subject line:**

1. No longer than a maximum of 45 characters
2. The content must be relevant and relate to the rest of your mail
3. Must be easy to understand and clearly formulated
4. Avoid filler words
5. Avoid spam trigger words (e.g., cheap, inexpensive)
6. Do not write words completely in capital letters (ex: TODAY only)
7. Try to personalize the subject line
8. Put important words as far as possible to the front

**5 Examples of how you can put a successful subject line into practice:**

- The subject line with a benefit: "5 tips on how to win more customers"
- Personalized subject line: "Anna, check out what's new!"
- Subject lines that arouse curiosity: "I'll let you in on a secret"
- Subject line with emojis: "The new spring collection is here :)"
- Subject lines with clear deadlines: "Take your chance and sign up by midnight"

If you want to craft a compelling subject line, digital storytelling can also help. Click here to get to our blog post: ["The 10 rules of digital storytelling](https://onepage.io/de/blog/post/die-10-regeln-fuer-digitales-storytelling)".

As briefly mentioned earlier, there are certain trigger words. There are negative trigger words that you should not mention to create a newsletter. Otherwise, there is a risk that your mail will end up in the spam folder and will not be read. Besides, there are also positive trigger words that can make your readers get positively triggered and open the mail.

**10 negative trigger words you should avoid:**

1. $$$ or €€€ sign
2. 100 % gratis
3. 100 % free
4. Completely free
5. Save a lot of money
6. Brand new
7. Best price
8. Bonus
9. 50% off
10. Discount

**10 positive trigger words you can use:**

1. Deadline
2. Now
3. Today
4. Simply
5. Guarantee
6. Secret
7. Longing
8. Yes
9. New
10. Immediately

### What else you should consider when creating a newsletter

Now here are some tips you should consider for profitable email marketing.

**Frequency:** The frequency depends on whether you have something important to share. Generally, it is recommended to send newsletters at regular intervals.

**Legally compliant newsletter:** In Germany, you must include your imprint and an unsubscribe link in your newsletter. You should also observe the [data protection regulations](https://en.wikipedia.org/wiki/General_Data_Protection_Regulation).

**Perform A/B tests:** To create a successful newsletter, tests are indispensable. Test the success of your newsletter with two different versions and see which converts better.

**Mobile View:** Make sure that the design is optimized for mobile viewing as well.

**Success monitoring:** How are your open- and conversion-rates? Is there anything you can improve? You want to create a strong newsletter? Then make sure you pay attention to these key figures.

**Now we've given you all the important steps to create a successful newsletter and get started with your email marketing. Use these tips to generate more traffic and sales with your site.**

**One way to create your own site for free is to use Onepage. There you can of course also implement our tips 1:1.**

**[>> Click here and register an account at Onepage for free!](http://www.onepage.io/auth/login)**

We would love to welcome you to the Onepage family.

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E-Mail-Marketing: How to create a newsletter and attract more customers to your site

# Build your own landing page in just five steps

For successful online marketing, a [landing page](https://en.wikipedia.org/wiki/Landing_page) is indispensable. It’s an efficient tool for generating new leads and converting these into new customers. Which is why it’s even better that you’re dealing with this topic today.

Creating a landing page can be a challenging task that we are trying to make manageable with this article, conveying our expertise of years of successfully building websites and landing pages. You’ll learn everything you need to know to start right away in just five easily understandable steps. Enjoy the read and the creation of your website.

## 1. The idea and structure of your website

Most landing pages are structured in a similar way and start with the so called “hero- section”. In this section you’ll find a very illustrative graphic giving you the most vital information and a captivating headline. After this you should let people know who you are with the introduction of your company. Describe your products and services, add testimonials as well as a footer with your contact.

At [Onepage](https://onepage.io/de) every section of any given template has already been structured in a logical way, leaving you only with the task of adding your information. If, however you want to customise your site you are welcome to change the given order according to your needs.

![create a landing page with Onepage](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/landing_page_templates_onepage_b47d9f3769.png)

Organise your sections in a logical manner so that the reader doesn’t have any trouble building up a reading flow. Make sure to also give all the relevant information of your product.

An example: Say you have a law firm. The most important elements your landing page should consist of are the information of your offers and the references of customers.

Having said this, it is equally important to find out what differentiates your law firm from others. [What is your unique selling point (USP)](https://en.wikipedia.org/wiki/Unique_selling_proposition)? This is what you should feature on prominently on your landing page underlining it using fitting images.

Present the projects that are most important and display your expertise in the field. Describe your concept and try emotionally captivating your viewers.

## 2. What are your competitors up to?

The next step is having a look at what the competition is doing with their landing pages and see if there is anything they do better or worse than you. Use this market analysis to re-evaluate and improve your work.

Perhaps your competitor’s design seems a bit clumsy, but they are still able to attract their target audience. Your goal is to try and understand what makes a difference. Another way of doing it is finding inspiring examples. Even experts with years of experience regularly check out new websites, follow trends and let themselves be inspired by colleagues.

You should understand why you prefer one page to another. Is it the colours of the design, the images, the structures? In order to get a better feel for what you like and need it might be advisable to visit websites of entirely different industries.

## 3. The right content

Now that the structure of your site is fixed let’s get started on the written texts. Where do you get them from and what do you need to be aware of?

There are multiple options to go about this: you can write them yourself, ask an employee or transfer the task to a freelancer.

**Writing appealing texts for your website:** Should you choose to write your text yourself consider these rules:

**Describe your benefits:** What’s your USP? What do you do better than others and what benefits does your customer have by choosing your offer? Answer these questions on your landing page being as precise as.

![product-benefits-tshirt-website](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Product_benefits_tshirt_website_02_79b00983d8.png)

**The “about us” section:** This section is a great opportunity to introduce yourself and your company more closely. Use this personal insight to create an emotional bond with your reader and share more about who you are and where you came from. What motivation has gotten you to where you are?

![picture-03.png](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/picture_03_e75bfc0c4e.png)

**The headline:** The header is of immense importance. It is a deciding factor for the visitor to either read the text or shut the window. Try engaging your reader right away. Read the blog article on “[how to write a landing page text](https://onepage.io/de/blog/post/wie-schreibt-man-landingpage-texte-die-ueberzeugen)” to learn more about formulating captivating headlines.

**The social proof for more trust:** Social proof is what the rating of other users is called. About 82% of consumers read online reviews before purchasing a product. Another part of social proof would be certificates and awards. Include these elements of social proof under any circumstances to promote trust and proximity. Onepages offers you templates that let you integrate your customers feedback on your landing page with ease.

![social-proof-website-customer-stories](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/social_proof_website_04_74b6504526.png)

**Use a personal approach:** Talking to your readers directly is the easiest way to create a bond with them which should always be a priority:

“This is how **one** loses three kgs in five days” or “This is how **you** lose three kgs in five days”. Addressing your reader directly makes them feel involved and helps them relate to your content.

## 4. The Call-to-action-button (CtA)

Another important part of your landing page are the [CtAs](https://www.smashingmagazine.com/2009/10/call-to-action-buttons-examples-and-best-practices/) without which no conversion can exist on your website. The “Call-to-Action” is the easiest way of engaging your visitors. You let them what to do. As a company you’re in constant competition for the attention of your viewership CtA buttons play a decisive role here since they can encourage your viewers to act in a favourable way.

**What to consider when creating CtA buttons:** They should easily grab your readers attention and contain a clear “Call-to-Action”. Use language directed at your viewers here as well. For instance, “Apply for this seminar”. The button should be distinguishable from the rest of your landing page by colour and indicate what the user will encounter after clicking on it.

Position your buttons at the bottom of a section and keep the following order: Headline, Text and then the CtA button. Be mindful of a good reading flow.

## 5. The design

On Onepage designing your site begins with a choice of a fitting template. Alternatively, you may also start from scratch. While every template is optimised for maximal conversion, you won’t be restricted in any way and easily will be able to customise them when filling them with your content.

**Cover:** The cover is the first impression your viewers will get of your company, making it very important. Choose a high-quality image and a captivating headline.

**Images:** Where can you get “good” images? Professional images convey reliability, promote trust and create emotional bonds with your viewers. Although Onepage offers a great selection of pictures of the Unsplash-library we would recommend using real pictures of your team and your business, stressing the personal bond to your visitors.

**Fonts:** Usually one font is sufficient for your website and demonstrates a coherent and professional overall impression. If it fits you may also work with two contrasting fonts.

**Colour of fonts:** The same rule that applies to your font itself also applies here: Less is more. Choose a colour pallet and ensure that it befits you and your company.

Once you have completed the design look at your landing page, review it and correct potential errors.

## Last Steps…

Almost done! There are only a few details before your website can go live:

**Link it to your domain**. To do this go to the site’s settings on Onepage and type in the name of your domain.

![domain-settings-onepage-landingpage](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Website_settings_domain_f9fc2ab840.png)

**Activate the SEO settings** to make sure that you are seen on search engines. In addition to the meta title and description, Onepage lets you add an image and determine relevant keywords so you can be found online.

![Seo-settings-onepage-landing-page](https://s3.eu-central-1.amazonaws.com/static.onepage.io/frontpage-cms/Seo_settings_Onepage_landing_page_06_3f9c06e337.png)

**You’ve finally made it: Click on publish.** Your web page is now ready for its first visitors. To generate as much traffic as possible, promote it on all your social media accounts. Lastly have your site evaluated by family, friends, and good customers. Ask them for feedback and see how you can improve your site.

**Now it’s your turn! You have learned all the important steps of creating a landing page.** 

**[Sign up to Onepage.](http://www.onepage.io/auth/registration)** 

**No software has ever made it easier to get your business online. On top of that it is completely free of charge- We’re looking forward to seeing you!**

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